Online Competitive Analysis

How 360 Crue Conducts Online Competitive Analysis for ORM

To conduct an effective online competitive analysis for Online Reputation Management (ORM), 360 Crue assesses how competitors manage their online presence and reputation.

Here’s a breakdown of the process and key areas we focus on*:

Identify Competitors:

• We start by identifying both direct and indirect competitors in our client’s niche.
• Direct competitors offer similar products/services, while indirect competitors may address the same customer needs differently.

Analyze Their Online Presence and Reputation:

• Search Engine Optimization (SEO) & Search Engine Marketing (SEM):
  • We examine their keyword rankings, backlinks, and on-page optimization strategies.
  • We identify which keywords they are ranking for and the search traffic they receive using tools like SEMrush or Ahrefs.
• Social Media:
  • We assess their social media platform choices, engagement levels, and posting frequency.
  • We monitor brand mentions and sentiment on social media platforms.
• Content Marketing:
  • We evaluate their content strategy, including blog posts, whitepapers, videos, and other content types.
  • We assess the quality, length, and publication frequency of their content.
• Online Reviews & Testimonials:
  • We analyze customer reviews and feedback on platforms like Google My Business, Trustpilot, Yelp, and others.
  • We note how they respond to both positive and negative feedback.
• Website & User Experience:
  • We analyze their website’s functionality, user experience, and overall impression.
  • We assess how effectively their website reflects their brand values and unique selling proposition.

Evaluate Their ORM Strategies:

• Proactive ORM: We assess their efforts to improve their visibility in search results and create a cohesive online presence.
• Reactive ORM: We analyze how they respond to negative articles, news cycles, or customer feedback.
• Crisis Management: We identify if they have a crisis management plan in place and how they handle negative publicity.
• Transparency and Authenticity: We evaluate their commitment to transparency and authenticity in their online interactions.
• Influencer Partnerships: We note if they are collaborating with influencers or brand advocates.

Competitive Landscape Analysis:

• We go beyond just analyzing direct competitors and consider the overall market outlook and industry trends.
• We use frameworks like SWOT analysis to identify strengths, weaknesses, opportunities, and threats (SWOT) of your business and your competitors.
• We evaluate market trends, consumer behaviors, regulatory changes, and technological advancements that may impact the long-term success of both you and your competitors.

Benefits of ORM Competitive Analysis:

• Informed Decision-Making: Gain valuable insights into competitive dynamics to make better business decisions.
• Identifying Market Trends: Stay ahead of emerging shifts, technologies, and customer preferences.
• Benchmarking and Positioning: Compare your performance against competitors and strategically position your brand in the market.
• Opportunity Identification: Uncover untapped opportunities in the market that your competitors may have overlooked.
• Customer Insights: Understand how competitors engage with customers and tailor your own strategies accordingly.
• Strategic Planning: Develop more effective and targeted strategies based on competitor intelligence.

By conducting a comprehensive online competitive analysis for ORM, 360 Crue proactively manages your digital presence, enhancing your brand reputation, and gaining a competitive edge in the market.

*  360 Crue may change the tools and methods used as deemed necessary or sufficient given the specifics of each case.