To perform an online reputation audit, start by searching for your brand or name online, evaluate customer reviews, monitor social media mentions, and use tools to track content changes, then compile findings and assess overall sentiment. 

Search for your Brand or Name Online:

• Comprehensive Search:
Conduct a thorough search on various search engines (Google, Bing, etc.) and social media platforms to see what information is available about your name or brand. 





• Keyword Variations:
Use different keywords and phrases related to your name or brand, products, or services to uncover all relevant mentions. 





• Identify Platforms:
Note where your name or brand is mentioned (social media, review sites, forums, blogs, news articles, etc.). 






Evaluate Customer Reviews:

• Review Sites:
Check review platforms like Google Reviews, Yelp, TripAdvisor, etc., for customer feedback. 





• Sentiment Analysis:
Analyze the sentiment of the reviews (positive, negative, neutral) and identify recurring themes or issues. 





• Identify Gaps:
Look for areas where your name or brand is lacking or where customers have negative experiences. 






Monitor Social Media Mentions:

• Social Media Platforms: Monitor social media platforms (Facebook, Twitter, Instagram, LinkedIn, etc.) for mentions of your name or brand or related keywords. 

• Sentiment Analysis: Analyze the sentiment of social media posts and comments to gauge public perception. 

• Identify Trends:Look for emerging trends or issues that could impact reputation. 


Use Tools to Track Content Changes:

• Reputation Monitoring Tools:
Utilize tools like ChangeTower or Brand24 to track changes in online content and sentiment. 





• Google Alerts:
Set up Google Alerts to receive notifications when your name or brand or related keywords are mentioned online. 





• Track Competitors:
Monitor competitors to understand their online presence and reputation management strategies. 






Compile Findings and Assess Overall Sentiment:

• Organize Information:
Compile all the information gathered from your searches, review analysis, and social media monitoring. 





• Identify Gaps:
Pinpoint areas where online reputation is strong or weak. 





• Develop a Strategy:
Based on your findings, develop a strategy to address negative sentiment, promote positive content, and improve your overall online reputation. 





• Action Plan:
Create an action plan with specific steps to implement your strategy, including tasks, timelines, and responsible parties.