AI is literally the top search result for Google. This is something no business or professional can afford to ignore.
What is Generative Engine Optimization?
Generative Engine Optimization (GEO) is a strategy that optimizes content for AI-driven search engines and generative models, which produce summaries or answers rather than ranked lists of sources like traditional search engines. It involves tailoring content to be easily understood and utilized by AI, focusing on user intent and incorporating elements like citations and statistics.
GEO is the evolution of SEO (Search Engine Optimization) that focuses on optimizing content for AI-powered search engines and generative models, like Google’s Search Generative Experience (SGE). Traditional SEO focuses on ranking in search results, while GEO aims to have your content included in AI-generated responses and summaries. Examples of AI-driven search engines includes Google’s Search Generative Experience (SGE), ChatGPT, Perplexity, and Gemini.
How it differs from SEO:
- Output: SEO optimizes for ranked lists of sources, while GEO optimizes for AI-generated summaries or answers.
- Metrics: SEO uses metrics like click-through rate and bounce rate, while GEO focuses on impression metrics that measure the visibility of citations and their relevance to the user query.
- Content focus: SEO focuses on keywords and structured data, while GEO focuses on user intent, citations, and authoritative language.
Key strategies for GEO:
- Understand user intent: Tailor content to match the questions and needs of users.
- Focus on authoritative content: Use citations, expert quotes, and statistics to build credibility.
- Optimize for AI understanding: Use clear and concise language, and include relevant keywords and entities.
- Incorporate visual content: Images, videos, and infographics can enhance AI-generated responses.
- Focus on technical SEO: Ensure your website is easy for AI to crawl and index.
How 360 Crue Addresses the Concerns of GEO:
Being as GEO takes into consideration all mentions, your business profile information, reviews, social media posts, news articles, and your website – all sources typically considered in assessing your onilne reputation that AI feels will be useful to return in search results – will be included in the final sentiment of GEO. Knowing this, 360 Crue takes into consideration the affects all content will have on GEO and develops a strategy for content optimization and supression to optimize GEO results.
