How 360 Crue Performs Online Reputation Audits

To perform an online reputation audit, we use a combination of Nuatomic™, our in-house AI ORM audit tool, and good old fashion human reasearch and verification. Findings are used in Phase 2: Devise Reputation Starategy.

Note: Phases 1 & 2 may be combined to form a complete standalone solution for those businesses and professionals looking only for consultaton. 

Below are the steps we take to complete a comprehensive audit*: 

1. We Search for your Brand or Name Online:

• Comprehensive Search:
We conduct a thorough search on various search engines (Google, Bing, etc.) and social media platforms to see what information is available about your name or brand. 





• Keyword Variations:
We use different keywords and phrases related to your name or brand, products, or services to uncover all relevant mentions. 





• Identify Platforms:
We note where your name or brand is mentioned (social media, review sites, forums, blogs, news articles, etc.). 






2. We Evaluate Customer Reviews:

• Review Sites:
We check review platforms like Google Reviews, Yelp, TripAdvisor, etc., for customer feedback. 





• Sentiment Analysis:
We analyze the sentiment of the reviews (positive, negative, neutral) and identify recurring themes or issues. 





• Identify Gaps:
We look for areas where your name or brand is lacking or where customers have negative experiences. 






3. We Monitor Social Media Mentions:

• Social Media Platforms: We monitor social media platforms (Facebook, X (Twitter), Instagram, LinkedIn, etc.) for mentions of your name or brand or related keywords. 

• Sentiment Analysis: We analyze the sentiment of social media posts and comments to gauge public perception. 

• Identify Trends: We look for emerging trends or issues that could impact reputation. 


4. We Use Tools to Track Content Changes:

• Reputation Monitoring Tools:
We utilize ORM monitoring tools to track changes in online content and sentiment. 





• Google Alerts:
We set up Google Alerts to receive notifications when your name or brand or related keywords are mentioned online. 





• Track Competitors:
We monitor competitors to understand their online presence and reputation management strategies. 






5. We Compile Findings and Assess Overall Sentiment:

• Organize Information:
We compile all the information gathered from your searches, review analysis, and social media monitoring and assign a reputation sentiment score of 1-100, 1 being extremely negative, 50 being neutral, and 100 being as good as it gets. 
• Deliver Audit: The findings are documented and a copy of the audit is delivered to the client. View a sample reputation audit.
• Identify Gaps:
We pinpoint areas where online reputation is strong or weak. 





• Develop a Strategy:
Based on your findings, we develop a strategy to address negative sentiment, promote positive content, and improve your overall online reputation. 





• Action Plan:
We create an action plan with specific steps to implement your strategy, including tasks, timelines, and responsible parties. 



  
  

*  360 Crue may change the tools and methods used as deemed necessary or sufficient given the specifics of each case.