Before any action can be taken to manage your reputation, you must perform an audit to assess SEO and online sentiment across platforms.
How 360 Crue Performs Online Reputation Audits
To perform an online reputation audit, we use a combination of Nuatomic™, our in-house AI ORM audit tool, and good old fashion human reasearch and verification. Findings are used in Devise Reputation Starategy.
Note: Audit & Strategy may be combined to form a complete standalone solution for those businesses and professionals looking only for consultaton.
Below are the steps 360 Crue takes to complete a comprehensive audit*:
Search for your Brand or Name Online:
- Comprehensive Search: We conduct a thorough search on various search engines (Google, Bing, etc.) and social media platforms to see what information is available about your name or brand.
- Keyword Variations: We use different keywords and phrases related to your name or brand, products, or services to uncover all relevant mentions.
- Identify Platforms: We note where your name or brand is mentioned (social media, review sites, forums, blogs, news articles, etc.).
Evaluate Customer Reviews:
- Review Sites: We check review platforms like Google Reviews, Yelp, TripAdvisor, etc., for customer feedback.
- Sentiment Analysis: We analyze the sentiment of the reviews (positive, negative, neutral) and identify recurring themes or issues.
- Identify Gaps: We look for areas where your name or brand is lacking or where customers have negative experiences.
Monitor Social Media Mentions:
- Social Media Platforms: We monitor social media platforms (Facebook, X (Twitter), Instagram, LinkedIn, etc.) for mentions of your name or brand or related keywords.
- Sentiment Analysis: We analyze the sentiment of social media posts and comments to gauge public perception.
- Identify Trends: We look for emerging trends or issues that could impact reputation.
Use Tools to Track Content Changes:
- Reputation Monitoring Tools: We utilize ORM monitoring tools to track changes in online content and sentiment.
- Google Alerts: We set up Google Alerts to receive notifications when your name or brand or related keywords are mentioned online.
- Track Competitors: We monitor competitors to understand their online presence and reputation management strategies.
Compile Findings and Assess Overall Sentiment:
- Organize Information: We compile all the information gathered from your searches, review analysis, and social media monitoring and assign a reputation sentiment score of 1-100, 1 being extremely negative, 50 being neutral, and 100 being as good as it gets.
- Deliver Audit: The findings are documented and a copy of the audit is delivered to the client. View a sample reputation audit.
- Identify Gaps: We pinpoint areas where online reputation is strong or weak.
- Develop a Strategy: Based on your findings, we develop a strategy to address negative sentiment, promote positive content, and improve your overall online reputation.
- Action Plan: We create an action plan with specific steps to implement your strategy, including tasks, timelines, and responsible parties.
* 360 Crue may change the tools and methods used as deemed necessary or sufficient given the specifics of each case.
