Top-Tier SEO

How 360 Crue Moves Your Website Onto the Coveted SERP (1st Page) Using Top-Tier SEO 

If there’s one thing we love to do at 360 Crue, it’s SEO. SEO is a process that, when done right, will increase visibility, show off your good reputation, and result in more visitors and more conversions. SEO – like anything worthwhile for your good reputation – is not a “one-and-done” process. SEO requires ongoing effort and maintenance in order to stay on top and stay ahead. Here are the steps 360 Crue takes to to apply top-tier SEO to your website: 

Pre-SEO & Research Phase 

• Define your goals: What do you want to achieve with SEO? (e.g., increase organic traffic, generate leads, improve brand visibility)
• Understand your target audience: We research your ideal customer and their search behavior.
• Competitor analysis: We identify and analyze competitor SEO strategies.
• Keyword Research: We identify relevant keywords and phrases your target audience uses to find information about your products, services, or niche.
  • We find primary and secondary keywords.
  • We consider long-tail keywords for less competition.
  • We analyze search volume and keyword difficulty.
• Website Audit: Weconduct a comprehensive analysis of your existing website to identify strengths, weaknesses, and technical issues.

On-Page SEO (Optimizing content and website structure) 

• Optimize titles and meta descriptions: We help you write unique, compelling, and keyword-rich titles and meta descriptions for each page.
• Use heading tags strategically: We use H1, H2, H3 tags to structure your content and incorporate keywords.
• Optimize URL structure: We keep URLs concise, descriptive, and keyword-rich.
• Create high-quality, relevant content: We help you develop informative, engaging, and unique content that addresses user needs and incorporates relevant keywords.
• Optimize images: We use descriptive file names and alt text for images to improve accessibility and SEO.
• Implement internal linking: We link relevant pages within your website to improve site navigation and distribute link equity.
• Optimize for mobile users: We ensure your website is mobile-friendly and offers a seamless user experience on all devices.
• Improve website speed: We optimize image, code, and script sizes, utilize lazy loading, and leverage website caching.
• Use schema markup: We add structured data to your pages to help search engines understand your content better and display rich snippets. 

Off-Page SEO (Building website authority and reputation) 

• Acquire high-quality backlinks: We help you obtain links from reputable and relevant websites in your industry.
  • Guest blogging
  • Create shareable content
  • Participate in online communities and forums
  • Collaborate with influencers
• Social media engagement: We help you promote your content on social media platforms to increase visibility and drive traffic.
• Local SEO: We optimize your website and online presence for local searches if applicable.
  • We claim and optimize your Google Business Profile.
  • We use local keywords in your content.

Technical SEO (Optimizing website infrastructure) 

• Make your site crawlable: We ensure search engines can access and index your website content.
• Submit a sitemap: We submit an XML sitemap to Google Search Console to help search engines discover your pages.
• Ensure proper indexing: We verify that your important pages are being indexed by search engines.
• Implement canonical tags: We use canonical tags to indicate the preferred version of a webpage with duplicate content.
• Set up Google Search Console and Analytics: We  monitor website performance, track keyword rankings, analyze traffic, and identify issues. 

Ongoing Maintenance and Optimization 

• Monitor website performance: We regularly track key SEO metrics and adjust your strategy accordingly.
• Regularly publish and update content: We keep your content fresh and relevant by creating new content and updating existing content.
• Adapt to search engine algorithm updates: We stay informed about changes to search engine algorithms and adjust your SEO strategy as needed.
• Conduct competitor analysis: We monitor competitor strategies and identify new opportunities. 

Advanced SEO Strategies 

• Content strategy: We develop a comprehensive content strategy that addresses your audience’s needs and aligns with your business goals.
• Link building: We continuously build high-quality backlinks through various methods.
• SEO tools: We utilize SEO tools for keyword research, rank tracking, site audits, and competitor analysis.

SEO Outside the Website

While traditional SEO is website-centric, a range of off-page activities can significantly improve online visibility, build brand authority, and drive traffic, even without a website. The key is to focus on building a strong digital footprint and earning credibility in the eyes of search engines and users alike. 

Here’s an outline of steps 360 Crue recommends for off-page SEO or boosting online visibility without a website:

Off-Page SEO
(To support your website’s rankings)

• Link Building: Building high-quality backlinks from authoritative and relevant websites is a fundamental off-page SEO tactic.

• • Guest Posting: Writing articles for other relevant blogs or websites and including links back to your site.
  • Broken Link Building: Finding broken links on other websites and suggesting your relevant content as a replacement.
  • Digital PR: Earning media coverage through press releases, journalist outreach, and newsworthy content to gain backlinks and brand mentions.
  • Influencer Marketing: Partnering with influencers to promote your brand and content, leading to brand mentions and backlinks.
  • Sponsorships and Partnerships: Sponsoring events or collaborating with organizations to get mentioned and potentially acquire backlinks.
• Brand Mentions: Earning positive mentions and citations of your brand across the web, even without direct links.
• Social Media Marketing: Engaging on social media platforms to increase brand awareness, drive traffic, and potentially earn links.
• Online Reviews: Building positive online reviews on platforms like Google, Yelp, and industry-specific sites.
• Content Marketing: Creating high-quality content that is shareable and earns backlinks and mentions.
• Local SEO: Optimizing your online presence for local searches.
  • Google Business Profile Optimization: Creating and optimizing your free Google Business Profile listing with accurate information, photos, and regular posts.
  • NAP Consistency: Ensuring your Name, Address, and Phone number are consistent across online directories and listings.

Boosting Online Visibility Without a Website
(For those without a dedicated website)

• Google Business Profile Optimization: Creating and optimizing your Google Business Profile listing.
• Leverage Social Media: Optimizing and actively using social media profiles and content to rank within the platform and potentially appear in Google search results.
• Create a YouTube Channel: Optimizing videos for search and establishing a presence on the second-largest search engine.
• Start a Podcast: Creating and sharing audio content, which can be indexed and ranked by search engines.
• Optimize Online Directories: Listing your business on relevant online directories and ensuring information is accurate and consistent.
• Image and Video Optimization: Adding geotags and optimizing images and videos for search on platforms where they are hosted.
• Participate in Local Community Events: Engaging in local events and encouraging online mentions and coverage.
• Seek Local News Coverage: Working with local media outlets to get your business featured and gain online visibility.
• Local Services Ads: Using Google’s Local Services Ads for service-based businesses to appear at the top of search results and generate leads.
• App Search Optimization (ASO): For mobile apps, optimizing them to rank higher in app store search results. 

Key Takeaways:

• SEO is an ongoing process: It requires continuous effort and monitoring.
• Focus on the user: Create content and a website experience that is valuable and engaging for your target audience.
• Stay informed: Keep up-to-date with the latest SEO best practices and algorithm changes.
• Be patient: SEO results can take time, so be consistent with your efforts.

*  360 Crue may change the tools and methods used as deemed necessary or sufficient given the specifics of each case.