Reputation Monitoring

How 360 Crue Monitors Your Online Reputation

If there is no need for reputation repair, reputation monitoring becomes stage 3 of our ORM process. 360 Crue uses top-shelf monitoring tools, including our own AI solution, Nuatomic, to create a real-time dashboard for responding in a timely manner to threats to your online reputation . We also monitor the affects of optimized content creation efforts and content removal and suppression efforts.

Here are the steps 360 Crue takes to perform comprehensive online reputation monitoring*: 

Define Monitoring Goals and Scope

• We Identify Key Objectives
  
  • Detecting negative content early
  • Tracking brand sentiment over time
  • Monitoring customer feedback and media mentions
  • Protecting brand equity and authority
• We Determine What to Monitor
  
  • Brand name(s), product/service names
  • Executives, founders, or public-facing employees
  • Common misspellings or variations
  • Competitors and industry terms (for benchmarking) 

Set Up Alerts and Dashboards

• Keyword Configuration
  
  • We use Boolean operators to refine search queries
  • We include both positive and negative keywords for context
• We Customize Alert Frequency
  
  • In real-time for critical mentions
  • Daily/weekly summaries for lower-priority items
• Segment Monitoring Channels
  
  • We separate dashboards for reviews, media mentions, and social feedback

Analyze and Interpret Data

• We Categorize Mentions
  
  • Positive, neutral, or negative
  • Source type: review, social post, blog, news article, etc.
• Sentiment Analysis
  
  • We use tools to automate sentiment scoring
  • We flag content for manual review when tone is ambiguous
• Trend Detection
  
  • We spot increases in mentions or sentiment shifts
  • We identify recurring complaints, praise, or topics of discussion

Respond and Escalate When Necessary

• Create a Response Workflow
  
  • We assign team members to handle different types of mentions
  • We use templates for common responses (customized for tone/context)
• Prioritize High-Impact Mentions
  
  • We respond promptly to negative reviews or influential posts
  • We escalate sensitive issues (e.g., legal threats, viral content)
• Engage Positively
  
  • We thank users for compliments or helpful feedback
  • We highlight positive mentions across owned channels

Report and Optimize

• We Create Monitoring Reports
  
  • Weekly/monthly summaries for stakeholders
  • We track KPIs: sentiment trend, volume of mentions, review ratings, share of voice
• Refine Monitoring Scope
  
  • We add new keywords or platforms as brand grows or changes
  • We adjust alerts based on campaign launches or media exposure
• Use Insights Strategically
  
  • We inform content planning, customer service training, or product improvements
  • We integrate findings into broader ORM or marketing strategy

*  360 Crue may change the tools and methods used as deemed necessary or sufficient given the specifics of each case.