How 360 Crue Monitors Your Online Reputation

360 Crue uses top-shelf monitoring tools, including our own AI solution, Nuatomic, to create a real-time dashboard for responding in a timely manner to threats to your online reputation . We also monitor the affects of optimized content creation efforts and content removal and suppression efforts. Below are the steps we take to set up and use comprehensive online reputation monitoring*: 

1. Define Monitoring Goals and Scope

• Identify Key Objectives
  
  • Detect negative content early
  • Track brand sentiment over time
  • Monitor customer feedback and media mentions
  • Protect brand equity and authority
• Determine What to Monitor
  
  • Brand name(s), product/service names
  • Executives, founders, or public-facing employees
  • Common misspellings or variations
  • Competitors and industry terms (for benchmarking) 

2. Set Up Alerts and Dashboards

• Keyword Configuration
  
  • Use Boolean operators to refine search queries
  • Include both positive and negative keywords for context
• Customize Alert Frequency
  
  • Real-time for critical mentions
  • Daily/weekly summaries for lower-priority items
• Segment Monitoring Channels
  
  • Separate dashboards for reviews, media mentions, and social feedback

3. Analyze and Interpret Data

• Categorize Mentions
  
  • Positive, neutral, or negative
  • Source type: review, social post, blog, news article, etc.
• Sentiment Analysis
  
  • Use tools to automate sentiment scoring
  • Flag content for manual review when tone is ambiguous
• Trend Detection
  
  • Spot increases in mentions or sentiment shifts
  • Identify recurring complaints, praise, or topics of discussion

4. Respond and Escalate When Necessary

• Create a Response Workflow
  
  • Assign team members to handle different types of mentions
  • Use templates for common responses (but customize for tone/context)
• Prioritize High-Impact Mentions
  
  • Respond promptly to negative reviews or influential posts
  • Escalate sensitive issues (e.g., legal threats, viral content)
• Engage Positively
  
  • Thank users for compliments or helpful feedback
  • Highlight positive mentions across owned channels

5. Report and Optimize

• Create Monitoring Reports
  
  • Weekly/monthly summaries for stakeholders
  • Track KPIs: sentiment trend, volume of mentions, review ratings, share of voice
• Refine Monitoring Scope
  
  • Add new keywords or platforms as brand grows or changes
  • Adjust alerts based on campaign launches or media exposure
• Use Insights Strategically
  
  • Inform content planning, customer service training, or product improvements
  • Integrate findings into broader ORM or marketing strategy
    
    

*  360 Crue may change the tools and methods used as deemed necessary or sufficient given the specifics of each case.