Devise Reputation Strategy

How 360 Crue Devises Online Reputation Strategies

We start by conducting an audit and assessing overall reputation sentiment. Depending on whether the overall assessment indicates a positive, neutral, or negative reputation, we begin the process of either repairing damages or moving on to monitoring and finding opportunities to maintain or improve your good reputation. Audit & Strategy may work together as a complete standalone solution for those businesses and professionals looking only for consultaton. 

Below are the steps 360 Crue takes to devise a reputation strategy*: 

Discovery and Assessment

• Stakeholder Interviews
  • We get on board with business goals, brand values, and priorities
  • We identify key personnel and decision-makers
• Reputation Audit
  • We analyze existing online presence (search results, reviews, social media, etc.) (as performed in pervous step)
  • We identify strengths, weaknesses, threats, and opportunities (SWOT)
• Competitor Benchmarking
  • We evaluate competitors’ online reputations
  • We compare visibility, sentiment, and engagement
• Audience Analysis
  • We define target audience segments
  • We study customer expectations and typical feedback patterns

Strategy Development

• We Define ORM Objectives
  • Brand perception goals (e.g., improve sentiment, suppress negative results)
  • Platform-specific goals (e.g., increase positive Google reviews, build LinkedIn credibility)
• We Develop Key Messaging
  • Core brand messages to emphasize across content and interactions
  • Tone of voice guidelines
• We Develop Channel Strategy
  • Identify and prioritize platforms: Google, Yelp, Facebook, LinkedIn, Reddit, forums, etc.
  • Choose tools for monitoring and engagement

Tactical Planning

• We Devise a Content Creation Plan
  • Blog posts, press releases, testimonials, FAQs, executive profiles, etc.
  • SEO strategy for owned content
• Manage Reviews & Ratings
  • We help you to encourage satisfied customers to leave positive reviews
  • We help you establish a process for responding to negative reviews constructively
• Crisis Management Protocols
  • We help you create predefined response templates
  • We assist with escalation workflow and legal review process if needed
• Monitoring and Alerts
  • We set up tools to track mentions, sentiment, and keyword triggers
  • We assign a manager responsible for monitoring

Implementation Strategy

• Campaign Execution
  • We define proactive campaigns (e.g., content seeding, review generation)
  • We define engagement and response protocols
• Reputation Repair (if applicable)
  • We identify and suppress negative content through SEO
  • We identify opportunities for removals where justified (e.g., policy violations, outdated content)
• Influencer & PR Integration
  • We plan collaboration with thought leaders or media outlets for authority building

Measurement and Optimization

• Metrics & KPIs
  • We identify mechanisms for tracking of sentiment analysis , search result composition, review ratings, traffic, and engagement
• Reporting Cadence
  • We provide weekly/monthly reports to stakeholders
  • We set up dashboards for real-time monitoring
• Review and Adjust
  • We regularly evaluate performance
  • We adapt strategy based on trends, incidents, or business changes

*  360 Crue may change the tools and methods used as deemed necessary or sufficient given the specifics of each case.