Business Listing & Review Platforms

These platforms are widely used by consumers to research and evaluate businesses:

• Google Business Profile (Google Maps): https://www.google.com/business
  Enables businesses to appear in Google Search and Maps with essential info, photos, reviews, and location. Vital for SEO, local discovery, and customer trust.

• Yelp: https://www.yelp.com
  Consumer-driven review platform popular for local businesses, especially in food, hospitality, and services. Reviews strongly impact visibility and reputation.

• Facebook Business Pages: https://www.facebook.com/business
  Allows businesses to engage with customers via posts, reviews, messaging, and advertising. Often a first touchpoint for brand credibility.

• LinkedIn Company Pages: https://www.linkedin.com/company
  Professional networking platform where businesses build authority, recruit talent, and share industry insights.

• Bing Places for Business: https://www.bingplaces.com
  Microsoft’s equivalent of Google Business Profile, helping businesses appear in Bing search and map results.

• Apple Business Connect (Apple Maps): https://business.apple.com
  Allows businesses to manage how they appear on Apple Maps, a key platform for mobile search and navigation.

• Yahoo Local: https://local.yahoo.com
  Service that allows businesses to create and manage listings on Yahoo! to increase their visibility in local search results.

Top-Tier Social Media Platforms

These are the most popular platforms with the most users and may have a high impact on online reputation:

• Facebook: https://www.facebook.com
  As the world’s largest social network, Facebook allows businesses and individuals to create Pages and Profiles to share updates, photos, videos, and events. Its sophisticated advertising platform enables targeted outreach, while user comments and reviews on business Pages directly influence public perception and local search rankings.

• X (formerly Twitter): https://www.x.com
  A real-time microblogging service where users post short messages (“tweets”) of up to 280 characters. X is a key channel for customer service interactions, crisis communications, and brand announcements—positive or negative mentions can spread quickly through retweets and hashtags, shaping reputation almost instantly.

• Instagram: https://www.instagram.com
  A visually driven platform centered on photos and short videos (Reels and Stories). Brands and personalities use Instagram to build aesthetic-focused narratives; user engagement via likes, comments, and direct messages, plus influencer partnerships, heavily impacts perceived authenticity and appeal.

• LinkedIn: https://www.linkedin.com
  A professional networking site where companies and individuals showcase their achievements, publish thought-leadership articles, and post job openings. Endorsements, recommendations, and published content on LinkedIn contribute to credibility, industry reputation, and recruitment attractiveness.

• YouTube: https://www.youtube.com
  The largest video-sharing platform, essential for long-form brand storytelling, tutorials, product demos, and vlogs. Subscriber counts, view metrics, comments, and likes/dislikes all signal authority and can deeply influence trust in a business or personality.

• TikTok: https://www.tiktok.com
  A short-form video platform that’s driven by trends, challenges, and viral content. Rapid audience growth and shareability make TikTok a potent tool for brand awareness; however, unfiltered or controversial clips can also lead to swift reputation damage.

• Pinterest: https://www.pinterest.com
  A discovery and bookmarking platform for images and ideas (“Pins”). Often used by lifestyle, retail, and hospitality brands, Pinterest drives referral traffic back to websites; well-curated boards enhance brand perception, while negative or off-brand pins can dilute messaging.

• Reddit: https://www.reddit.com
  A collection of community-run forums (“subreddits”) focused on specific topics. Conversations about a brand or individual—whether in dedicated communities (e.g., r/Entrepreneur) or broader ones—can sway public opinion. Upvotes, downvotes, and comment threads serve as a kind of communal reputation score.

• WhatsApp Business: https://www.whatsapp.com/business 
  While primarily a messaging app, WhatsApp Business offers catalogs, automated replies, and direct customer support channels. Customer interactions here can bolster reputation through prompt service, but public whistle-blowing screenshots or forwarded messages can equally harm it.

Local/Niche Directories & Listings

These often rank in local search and affect perception:

• Better Business Bureau (BBB): https://www.bbb.org
  Trusted accreditation and dispute-resolution site with business ratings based on complaint history and transparency.

• Chamber of Commerce Listings: https://www.uschamber.com/co/start/strategy/local-chamber-of-commerce
  Local directories offering business visibility and credibility through membership validation.

• Local.com: https://www.local.com
  Search and directory service for discovering local businesses, often used for service-based sectors.

• Hotfrog: https://www.hotfrog.com
  Business directory with SEO-focused listings targeting small and medium enterprises.

• Manta: https://www.manta.com
  Small business directory with profile management, reviews, and lead generation tools.

• YellowPages (YP.com): https://www.yellowpages.com
  Legacy business directory transitioning to digital; includes customer reviews and contact info.

• Foursquare for Business: https://foursquare.com/for-business
  Location-based listings platform offering check-ins, tips, and reviews from users.

• Nextdoor Business Pages: https://business.nextdoor.com
  Neighborhood-based network where local residents recommend businesses to each other.

Maps & Navigation

These platforms are used by Microsoft Windows and iOS/MacOS users to locate businesses:

• Google Maps: See Google Business Profile under Search Engines
• Apple  Maps: See Apple Business Connect

• MapQuest: https://www.mapquest.com
  MapQuest can be beneficial to a reputation by providing accurate and reliable mapping and directions, which can enhance user experience and build trust.
• Waze: https://www.waze.com
  Waze’s user-driven approach to navigation and real-time traffic updates can be beneficial to a reputation by fostering a sense of community and trust among users.

Industry-Specific Platforms

These are critical in niche sectors where customer decisions heavily rely on reputation:

Hospitality, Travel & Restaurants

• • TripAdvisor: https://www.tripadvisor.com
    The leading review platform for travel, hotels, restaurants, and attractions. Critical for reputation in the tourism and hospitality sector.

  • Booking.com: https://www.booking.com
    Online travel agency with guest reviews that affect ranking and booking behavior for hotels and rentals.

  • Expedia / Hotels.com: https://www.expedia.com, https://www.hotels.com
    Major travel sites offering reviews, booking services, and rankings for accommodations. High visibility in search.

  • Airbnb: https://www.airbnb.com
    Peer-to-peer lodging platform where hosts and guests leave detailed reviews, influencing listings’ success.

  • OpenTable: https://www.opentable.com
    Reservation platform for restaurants that includes diner reviews and star ratings, important for local restaurant reputations.

  • Zomato / Yelp for Restaurants: https://www.zomato.com, https://www.yelp.com
    Restaurant discovery and review platforms. Zomato is prominent globally; Yelp dominates in North America.

  • VRBO: https://www.vrbo.com
    Vacation rental platform focusing on whole-home rentals with host and guest reviews.

  • Restaurant Guru: https://www.restaurantguru.com
    worldwide restaurant guide with star rating and reviews. Search for local restaurants.
    
    
  • Uber Eats: https://www.ubereats.com
    Food delivery service brings local restaurants to your door. Star ratings and reviews.
    
    
  • DoorDash: https://www.doordash.com
    Food delivery service brings local restaurants to your door. Star ratings and reviews. 
    
    
  • GrubHGub: https://www.grubhub.com
     Positive reviews and high ratings can attract new customers and increase visibility on the platform, while poor reviews can deter potential diners.

Healthcare

• • Healthgrades: https://www.healthgrades.com
    Offers detailed profiles and patient reviews of doctors and healthcare providers. Heavily trafficked for physician comparison.

  • Zocdoc: https://www.zocdoc.com
    Appointment-booking platform with verified patient reviews. Offers a streamlined experience for finding providers.

  • Vitals: https://www.vitals.com
    Healthcare review site providing ratings, patient feedback, and provider details.

  • RateMDs: https://www.ratemds.com
    Focuses on global doctor ratings, allowing patients to share experiences and rate healthcare professionals.

  • WebMD Physician Directory: https://doctor.webmd.com
    WebMD’s doctor listing feature includes specialties, contact info, and limited patient reviews.

Legal & Professional Services

• • Avvo: https://www.avvo.com
    Legal directory and Q&A site with attorney profiles, reviews, and ratings, including peer endorsements.

  • Justia: https://www.justia.com
    Legal resource site offering lawyer directories, case law, and free legal information.

  • Martindale-Hubbell: https://www.martindale.com
    Respected legal rating service with peer reviews, client feedback, and decades of credibility.

Home Services & Trades

• • Angi (formerly Angie’s List): https://www.angi.com
    Home services review site with verified ratings for contractors, remodelers, and service pros.

  • HomeAdvisor: https://www.homeadvisor.com
    Marketplace for finding and reviewing home improvement professionals. Often bundled with Angi listings.

  • Thumbtack: https://www.thumbtack.com
    Connects customers with local professionals across home, wellness, events, and more—with customer reviews.

  • Porch; https://www.porch.com
    Home services platform linked to Lowe’s; offers reviews, cost estimates, and pro directories.

  • Houzz: https://www.houzz.com
    Design and home renovation platform that showcases portfolios and collects client reviews.

Automotive

• • Cars.com: https://www.cars.com
    Vehicle shopping site with dealer and individual seller reviews and ratings.

  • DealerRater: https://www.dealerrater.com
    Dedicated to auto dealership reviews, helping consumers assess sales and service experiences.

  • CarGurus: https://www.cargurus.com
    Car shopping site with dealer ratings and a proprietary dealer reputation score.

  • RepairPal: https://www.repairpal.com
    Offers repair shop reviews, fair price estimates, and service quality insights.

E-commerce & Product-Based Businesses

• • Amazon Seller & Product Pages: https://www.amazon.com
    The most influential review platform for physical products. Ratings and comments directly affect sales and visibility.

  • eBay Seller Profiles: https://www.ebay.com
    Buyer/seller feedback system that builds long-term trust for sellers.

  • Etsy Shops: https://www.etsy.com
    Craft and artisan marketplace with seller reviews and star ratings for each product and shop.

  • Walmart Marketplace Seller Profiles: https://marketplace.walmart.com
    Third-party seller hub with ratings and feedback systems influencing buyer decisions.

  • Trustpilot: https://www.trustpilot.com
    Global consumer review platform where businesses collect, respond to, and display user-generated reviews.

  • SiteJabber: https://www.sitejabber.com
    Reviews of online businesses and services, including e-commerce, SaaS, and B2C brands.

  • ResellerRatings: https://www.resellerratings.com
    Focused on retailer and product reviews with verified purchase integration.

Employer Reputation & Employee Feedback Platforms

These can influence hiring and partnerships:

• Glassdoor: https://www.glassdoor.com
  Anonymous reviews and salary info from current and former employees. Key for employer branding.

• Indeed Company Pages: https://www.indeed.com/companies
  Job site with company reviews, ratings, and job postings—frequently referenced by candidates.

• Comparably: https://www.comparably.com
  Culture and compensation data platform offering peer insights on leadership, benefits, and values.

• CareerBliss: https://www.careerbliss.com
  Employee review site emphasizing happiness scores based on job role, location, and employer reputation.

Other Specialized or Aggregator Platforms

• Crunchbase: https://www.crunchbase.com
  Database of company profiles, funding rounds, acquisitions, and leadership. Often referenced in tech and VC circles.

• Clutch.co: https://www.clutch.co
  Research and review platform for B2B service providers in IT, marketing, and design industries.

• G2: https://www.g2.com
  Leading software review site with verified customer reviews for SaaS tools and tech solutions.

• Capterra; https://www.capterra.com
  Tool discovery platform that helps users compare software options based on user reviews and features.

• GoodFirms: https://www.goodfirms.co
  IT service provider and software company directory with client reviews and company rankings.

• UpCity: https://upcity.com
  B2B service directory with verified customer reviews and listings across digital marketing, development, and business services.

Video & Streaming Platforms

These platforms are used to broadcast live content or host video media, impacting personal and business reputation through influencer presence, brand engagement, and public visibility:

• Twitch: https://www.twitch.tv
  A live-streaming platform primarily for gamers, but also home to creators in music, sports, talk shows, and more. Influencers and brands build engaged communities and shape public perception through interactive broadcasting.

• Vimeo: https://www.vimeo.com
  A video hosting platform favored by creative professionals and businesses for high-quality video distribution, often used for product demos, branding videos, and portfolio reels.

• Kick: https://www.kick.com
  A newer live-streaming platform similar to Twitch but with fewer content restrictions. Gaining popularity for gaming and adult content, its looser moderation may impact brand safety and reputation differently than mainstream platforms.

Photo & Niche Social Platforms

These platforms specialize in visual or audio-first content, often appealing to younger or niche audiences and influencing brand sentiment, viral trends, and social proof:

• Snapchat: https://www.snapchat.com
  Ephemeral messaging and multimedia platform popular among Gen Z. Businesses use it for sponsored lenses, stories, and direct audience engagement in a highly visual, informal format.

• BeReal: https://www.bereal.com
  A social app prompting users to post unfiltered photos once per day. Known for authenticity and anti-curation, it influences reputation by showcasing real moments versus polished branding.

• Clubhouse: https://www.clubhouse.com
  Audio-based social platform where users join rooms to discuss topics in real time. Business leaders and thought influencers use it to build authority and reputation through live voice interactions.

• Threads: https://www.threads.net
  Text-based social app by Meta intended as a companion to Instagram. Designed for real-time sharing and public conversation, similar to Twitter/X, it serves both casual users and brands seeking conversational engagement.

• Discord: https://www.discord.com
  Originally popular among gamers, now a hub for communities of all interests. Brands and influencers use Discord to build private, highly engaged communities with text, voice, and video chat features.

* 360 Crue does not endorse any of the platforms listed and does not warrant that the platforms will perform any particular function for any particular purpose.